Chic+Nawdie Branding Design

Chic+Nawdie is a New York City based design & illustration studio that aims to create playfully genuine illustrations celebrating the gentle side in all of us that is sometimes lost in the haze of adulthood. The visual identity tries to express both the fun/childlike and the serious/grown-up parts of Chic+Nawdie’s products. The calm and muted color palette paired with two clean elegant typefaces in the logo capture Chic+Nawdie’s contemporary spirit. At the same time, the brand’s playfulness is expressed through a touch of watercolor graphic mark.