Pure Branding Design

Client: Pure

Services: Visual Identity & Campaign Illustration

Year: 2015 – 2016

Pure  is an online and brick-and-mortar health & beauty store based in Hanoi, Vietnam. With the belief that no one should compromise their healthy for beauty, Pure specialize in bringing non-toxic and high performance products to their customers. While clean beauty has been a buzz in many countries, it is a fairly new direction in Vietnam.

The visual identity and campaign illustrations aim to capture Pure’s contemporary spirit and their focus on organic healthy products. The logo is a combination of a leaf and a water drop which represent two powerful natural forces that are often used in green beauty. The campaign illustrations are 8 hero ingredients that were featured in Pure‘s first curated products when the store opened in 2015. These watercolor illustrations are used in their gift boxes and as pattern for their gift wraps.