Client: INGO
INGO Woodblock Print Kits
Services: Campaign Illustration
Year: 2016
Two illustrations created for INGO, a fun and educational project that enables children to experience the 500-year-old art of woodblock prints that originates from a Vietnamese village named Dong Ho. These two illustrations were turned into woodblock printing sets to be used by children from 6 to 10 years old.
Dong Ho painting is considered a fine reflection of Vietnamese traditional aesthetic value, social philosophies, and humanitarian desires. The traditional themes are good luck signs, historical figures, folk allegories, popular stories, and social commentaries. Elements of everyday life are well integrated in Dong Ho paintings to express the thoughts and wishes of people.
In order to attract children of young generation to learn more about this traditional craft by giving it a more modern and approachable look, I chose to create two illustrations about the relationship between children and animals.
INGO works with village artisans to provide all materials and instructions necessary for children aged 6-10 to make beautiful prints in a classroom with their teachers or at home with their parents. In creating modern educational values out of the age-old craft, INGO aim to preserve our traditional printmaking techniques and to secure a sustainable future for Vietnamese artisans. To learn more about INGO, please visit their website.
